Google is entering into the auto industry by partnering with the Renault-Nissan-Mitsubishi. These auto companies are to install tech company’s Android operating system to power media display which will ultimately be sold in millions of cars world-wide. This is the reason that Google Partners with Renault-Nissan-Mitsubishi.
Drivers will be able to access Google’s maps, app store and voice assistant from their vehicle’s dashboards. The new partnership is a giant step forward for Google’s ambitions to get its operating system into more cars (the alliance sold a combined 5.5 million vehicles in the first half of this year, putting it ahead of Volkswagen and Toyota Motor).
The alliance’s executives told WSJ that they decided on the partnership because many of their customers are accustomed to using Google Maps and other apps and prefer sticking with them instead of using software developed by automakers when they drive.
Auto executives have also become more comfortable with Google, which made its software open source in 2007. Kal Mos, the alliance’s vice president of connected vehicles, told the Wall Street Journal that “the trust was built in the last few years.”
By partnering with Google, Renault-Nissan-Mitsubishi ups the ante on rival automakers to partner with tech companies instead of developing their own software ecosystems. While this may win customers over, it also means potentially ceding control over valuable user data to companies like Google and Apple. Mos told WSJ that Google will have access to data collected from its in-car apps, but must ask for user permission first.
Other automakers that are already integrating Google apps into their vehicles include Volkswagen, which put Google Earth into the Audi’s in-car navigation system, and Volvo Cars, which said its next in-car infotaintment system will run on Android.