WhatsApp is building new tools to help people and businesses communicate with each other. Since they launched the WhatsApp Business app people have told them that it’s quicker and easier to chat with a business than making a call or sending an e-mail. Today they are expanding their support for businesses that need more powerful tools to communicate with their customers.
Here’s how people can connect with a business:
- Request helpful information: When you need a shipping confirmation or boarding pass, you can give your mobile number to a business on their website, on their app, or in their store to send you information on WhatsApp.
- Start a conversation: You may see a click-to-chat button on a website or Facebook ad to quickly message a business.
- Get support: Some businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue.
With this approach, you will continue to have full control over the messages you receive. Businesses will pay to send certain messages so they are selective and your chats don’t get cluttered. In addition, messages will remain end-to-end encrypted and you can block any business with the tap of a button.
they will bring more businesses onto WhatsApp over a period of time. To do so, they will work directly with a few hundred businesses and a select number of companies that specialize in managing customer communications.
If you are interested in how a business can start using these new tools, you can learn more here. As always, they will be listening carefully to feedback as they go forward.